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Gender fluid sparkling water9/28/2023 ![]() One legal hurdle that the litigants in this case will have to clear is the fact that “all natural” is not a protected term, and therefore LaCroix’s use of it would not be in violation of any specific FDA regulations. Litigants allege that LaCroix’s use of the term “all natural” in their advertising is misleading because the chemicals they have identified (through as-yet undisclosed testing) are recognized by the FDA as synthetic: “LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic,” the lawsuit alleges. The crux of the legal dispute concerns the legal distinction between “synthetic” chemicals and “natural” chemicals. “The bay leaf contains a compound called linalool,” Wolfe wrote on his website, and “A study by the American Association of Nurse Anesthetists found that linalool decreases anxiety and enhances social interaction.” (That is not really what that study said, though.)ĭepending on the day’s mood, then, linalool is either a synthetic and dangerous insecticide component which an evil corporation has surreptitiously added to their beverages, OR it is a naturally occurring component of essential oils which will soothe both your skin and your mind. Similar natural health websites, such as, have also uncritically promoted the healing powers of linalool, which the public is now supposed to be scared of. Had too much fun in the sun? Combine 3 drops lavender essential oil in a tablespoon of aloe vera gel and apply to the affected area as often as needed. Lavender essential oil also provides a mild antiseptic effect. ![]() Lavender can also help to calm down redness on the skin. It contains skin-soothing chemical constituents like linalool that have a mild numbing quality to them. If you spent too much time out in the sun, lavender essential oil is your new best friend. However, an article published on that same site back in August 2018, titled “5 Essential Oils for Summer,” made a markedly different claim about that same chemical as part of the story (emphasis ours): That chemical is identified by Beaumont Costales as a synthetic chemical "used in cockroach insecticide." The insecticide claim has made the lawsuit a major driver of viral traffic on alternative and natural health websites, despite the fact that linalool is a naturally occurring chemical found in many plants, and is a chemical that those same natural health websites frequently promote as an all-natural cure-all.įor example, Erin Elizabeth’s conspiracy-focused alternative health website Health Nut News published an article on 7 October 2018 focusing on the insecticide angle, with the headline “LaCroix Faces Lawsuit for Allegedly Including Cockroach Insecticide in Its Sparkling Water,” making a point to highlight linalool as a chemical of concern. In this article, we address some of the legal issues that arose in the case surrounding “natural” versus “synthetic” chemicals, identify the half-truths commonly offered in claims about the identification of “synthetic chemicals,” and work to allay some of the alarmist consumer concerns stemming from the publicity this lawsuit has generated.Ī good case study to set the mood for this topic would be the chemical highlighted in the legal complaint and most commonly mentioned in media reports: linalool. 18, 2020, this case was dismissed with prejudice, and the claims made by Beaumont Costales were retracted. On 1 October 2018, the law firm Beaumont Costales announced the filing of a class action lawsuit against National Beverage Corp., the parent company of the popular LaCroix brand of sparkling water beverages, alleging that their products are not “all natural” as claimed:īeaumont Costales announces that a class action lawsuit has been filed in Cook County against LaCroix’s parent company National Beverage Corporation, on behalf of Lenora Rice and all those injured by the popular sparkling water brand’s false claims to be “all natural” and “100% natural.” In fact, as the filing states, testing reveals that LaCroix contains a number of artificial ingredients, including linalool, which is used in cockroach insecticide.
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